Popsoda's first label was Hell Bunny and according to the company, the label and the brand were created to fill a gap in the street-wear scene. Owners and designers realised there was a need for more energy and alternative street-wear for the UK's counter-culture no longer satisfied with the big labels dominating the marketplace. Thus, Hell Bunny set out to be that missing link.
The brand's signature 40s and 50s looks blend seamlessly with the punk and goth options sold under the same label. Hell Bunny has become one of the leading labels for alternative wear as a result. They incorporate colourful fabrics, beautiful prints and elegant cuts that wear well regardless of body size and shape.
Everything bearing the Hell Bunny label is of the highest quality and craftsmanship, yet it is still very affordable for your budget. If you are looking for something that is edgy, possibly kitsch and cute all at the same time, Hell Bunny is your label.